Right from the era depicted in Mad Men comes this (real) advertisement for Chase and Sanborn coffee. Chase and Sanborn were founded in 1862 and were the first company to ship coffee in sealed tins. An advertisement like this almost beggars belief today, especially as it was aimed at women! I suppose what the advertisers may have ignored, in devising this striking piece, is the fact that it would have been totally ineffective on those women who actually looked forward to a good spanking from their husbands. Maybe they would deliberately go out and choose the wrong coffee so they could get a bit of firm chastisement (why does V spring to mind here?).
These days it would more likely be the woman doing the spanking...
