Here's something which you wouldn't see these days; those patriotic chaps at peddlers of death, Rothmans, donating money to Britain's athletes for the 1972 Munich Olympics.
Forty years later, of course, we wouldn't contemplate such a thing. The Olympics are about fitness, health and looking after your body. Wait a minute, isn't the official restaurant of the Olympic site...McDonald's?
Plus ça change, as our little Froggy chums would say...