A survey has just shown that most people, when given identical wine, and told that one is much more expensive, say that they like the "more expensive" one. In the test people were given identical wines but were told the wines ranged in price from £2.50 to £45. They invariably liked the "more expensive" one. The theory being that people who have spent more money on a luxury appreciate it more and want to like it better.
Whilst Agent Triple accepts this, he still believes that there is a difference between a cheap wine and, even, a mid priced one, given the well known proportion that tax takes up; making the actual cost of a £6.00 wine much more than twice the cost of a £3.00 one. What might be harder to judge is an £8.00 versus a £45.00 bottle.
